What is a hard money lender?
Hard money lending is a form of alternative financing secured against real property, primarily catering to real estate investors buying rental properties or involved in renovation or construction projects. Unlike traditional banking, hard money lenders provide quick access to capital, making them a vital resource for investors looking to move swiftly on property deals. With over 30,000 hard money lenders in the US alone, providing a staggering $500 billion in capital, the industry is a significant part of the financial landscape. This sector has seen rapid growth, driven by tighter regulations and stress in the banking sector.
Enter Baseline, a platform designed from the ground up to meet the specific needs of hard money lenders. Baseline's all-in-one platform offers a suite of powerful tools designed to simplify and enhance every aspect of a lender's operations.
Baseline's vision
The vision behind Baseline is ambitious yet straightforward: to provide hard money lenders with the tools they need to scale their operations while fostering a more connected and efficient ecosystem for all industry participants, including lenders, borrowers, brokers, and investors.
The team has the required blend of tenacity, experience and technology know how.
At the helm of Baseline's innovative journey are CEO Shaye Wali, CTO Jonathan Keebler, and COO Sergio Santinelli. This trio brings together a unique blend of tenacity, experience, and technological expertise. Shaye Wali, inspired by the limitations he faced as a private lender, envisioned Baseline as the leading solution to the industry's challenges. Jonathan Keebler, with a background in co-founding several VC-backed companies and leading development teams, brings a wealth of tech experience to the table. Sergio Santinelli's experience in automotive lending and managing a ride-hailing leasing company adds another layer of operational expertise to the team.
Customer loves Baseline
When we talked to potential customers it was clear that Baseline was building something special. Customers raved about how attentive the company was and how the company was building an unparalleled solution to their problems.
N49P x Baseline
N49P is thrilled to announce that it led the round If you want to learn more about Baseline and open positions at the company visit their website.
